FOUNDER   INFORMATION
   Designer: Zhiyi Kim(Joey)
   Graduated from Baewha Women’s University
   PUNK RAVE brand CEO/ Design Director
   Founded the brand of PUNK RAVE in 2006
   Founded the brand of PYON PYON in 2010
 
DESIGN CONCEPT
Decorated with costume, inspired with behavior to meet those people with same”No depressed, never slavish”
punk feeling just like PUNK RAVE.
PUNK RAVE Gothic romantic classicism feelings are spelled with the punk-like rebel's strong personality, combined with the contemporary characteristics of the scenario to imagine, design a distinct personality fashion clothing, also hope to through fashion arts to inspire behavior, and to meet those people with same“ No depressed, never slavish” punk feeling just like PUNK RAVE.
Gothic
“ I like black, it's because I love life more than anyone else”
I was obsessed with all the dark elements, but this doesn’t mean to I chose it ...But just use it to think of what is the real meaning of life. It reminds me treasure and enjoy current life at some point.
Punk
“Don’t care about other people’s eyes, I know who I am”
No depressed, never slavish, have courage to express ourselves and to be wholly whatever we are. Listen roar to life status from inside mind, even though it sounds with some aggression.
Lolita
"The fairy tale was an own story made up by adults.”
If learn to face the reality is the cruel we have to face when we grow up to adults, we just want to treasure the fairy tale color that was broken by the reality in a cruel world. The reason why we create a separate new brand “PYON PYON” for LOLITA style from PUNK RAVE Ashes series is that no matter the starting point is good or destroy, lively or quiet, she never changed the original intention which is hoping for a better thing.This is the obvious difference compared with another two styles. At design point of view, fixed form but used the emotion of color as well as lace to emphasize the girl yearning for beauty, to convey to the world the kind of morbid kind of paranoid. ”PYON PYON”, the name is taken from the Japanese pronunciation to be used as describe the sounds of the lovely rabbit jumping.
ABOUT FASHION SERIES
Fashion Series Positioning
Mainly for 16-35 oriented young people He/she always knew what they wanted to be out of the ordinary, intelligent and independent character made them different but not to be isolated with people. It is an ultimate embodiment of perfect integration into life and to be themselves at the same time..
J&PUNK RAVE
"The most important thing is to be yourself. ”The "J" represents the designer JOEY herself, if compared PUNK RAVE three styles to her experiences and insights at different times, Lolita is her childhood, punk is adolescence, and Gothic is precipitated. Each time will have a different life experience, separate but because it was a people-carrier, making those three times style with J&PUNK RAVE brand design inspiration has a delicate touch and always affects the clothing style of this brand.Three styles, three times, three kinds of perception are the origin, however, it doesn’t mean that it is now fixed. To be your true self in life at the right time and place.The inspiration of fashion (daily) series comes from life, your state is effected at all times, it is a mental activity. Either accept or counter.To interpretation of all emotions right now by using the simplest acceptable way.
Fashion Series Positioning
Fashion (daily) series divided both feeling of retro style and punk, also known as "vintage" and "Rock".
Retro style features: combined with the Gothic, or elegant Gothic Lolita dark element, To emphasize clothing do the old "past tense" age, then emphasized that clothes do the old "past tense" age, the traces of time reflecting on the clothing, beauty is emphasized based on old feelings.
Punk style features: Combine with punk idea, unwilling to mediocrity, eager to vindicate mind, through exaggerated profile design, changing details, Unique character of amplified fashion.Who wears it can give people a cool fashion attitude and indicates the current position or a certain state.
 
COMPANY INTRODUCTION
Founded in 2006, PUNK RAVE Ruier Clothing Co.,ltd is the earlier PUNK, GOTHIC, LOLITA style Asia design clothing famous brand in China. we are an apparel company dealing with the produce, design and selling of the product, we have our own design team and production supply chain. Punk Rave supply clothing both for women and men, main products include t-shirts, shirts, dresses, skirts, coats, pants, sweaters and leather accessories and so on. Products are mainly exported to Europe and other developed countries, nowadays there are about 23 Regional agents and cooperation partners in the word which supply abroad-ashes-series product lines,including the United States, Russia, France,the United Kingdom,Germany, Australia, Poland, Spain,Switzerland, Finland, Norway, Italy, Japan and Korea etc and continues to expand, We are looking for friends in the same camp to join us and create a more complete PUNK RAVE culture together sincerely!
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